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Simlicity is the hardest design principle to follow. It’s at the heart of our approach to Ghost. Seductively simple, it offers the presence you’d expect from a Rolls-Royce underpinned by the latest technology and ideas in luxury car design.

Andreas ThurnerGhost is the essence of Rolls-Royce in its simplest, purest form. Every inch delivers on the power of simplicity. The classic Rolls-Royce proportions are all present and correct: the 2:1 ratio of the height of the wheels to the height of the body; the long wheelbase and bonnet; the short overhang at the front and long overhang at the rear.

Exterior Designer, Andreas Thurner says “…it looks natural, not styled”. Its powerful presence leaves no doubt that it’s cut from the same cloth as the rest of the marque - exactly what we set out to achieve.

Ghost’s flowing lines are dominated by its majestic ‘Yacht Line’ styling. Large, uninterrupted surfaces flow between finely sculpted horizontal lines that provide definition. Together, the upward-sweeping sill line and low-cut roof create a powerful profile, almost as though the cabin has been pushed toward the rear. Powerful shoulders and flanks draw in sharply as they flow from the rear wings to the tail lights, while touches such as the optional chromed exhausts hint at Ghost’s more dynamic nature.While incorporating classic Rolls-Royce design cues - the elevated prow, long bonnet, short front overhang, sharply raked A-pillar and elegant tail - Ghost exudes an informal aura.

Inside, Ghost is refined and cosseting. Entering and exiting is both effortless and graceful - the low sill height means you step ‘onto’ rather than ‘into’ Ghost. The unique rear-hinged coach doors open to 83 degrees adding an extra sense of theatre for the rear passengers.

Once inside, you are greeted by a simple yet contemporary interior with large expanses of soft full grain leather, natural wood veneers and Blenheim wool carpets. The cashmere-blend roof lining adds to the sense of openness and space, enhanced by the optional Panorama sunroof.

It’s like being cocooned in your own convivial private sanctuary that leaves you relaxed and unruffled after the longest journey.

Safety remains paramount and the very latest technologies are used in Ghost. Side-impact beams in the front and rear doors combine with progressive rear crumple zones to absorb impacts. The Advanced Crash and Safety Management (ACSM) system takes measurements 2,000 times per second from sensors located around the vehicle. The ACSM uses this information - in conjunction with the engine and chassis management systems - to judge which safety features to deploy in which areas in the event of an accident. If necessary, ACSM will activate - among other things - seatbelt pre-tensioners and all encompassing airbags surrounding the cabin, creating a safe zone for all occupants.

The V12 engine remains whisper-quiet even when accelerating - Ghost’s occupants will only notice the scenery pass at a quicker rate. Engineered to grip the road at all times, it creates a more dynamic drive and the famous Rolls-Royce ‘magic carpet ride’ for driver and passengers.